INTRO
Project Description
client: Taiwanese Yacht Manufacturer
location:Â Taiwan
services: Design strategy, Concept design, 3D polygon model, Visualisation
year: 2023
CELESTE
Disruptive elegance on the open water.
CELESTE is unapologetic luxury. Developed for a premier Taiwanese yacht manufacturer, this concept breaks away from traditional maritime conventions to deliver true disruptive elegance. It answers a bold brief: How do we create a vessel that doesn’t just navigate the water, but entirely dominates the scene? As one of three foundational designs crafted by WERKEMOTION to forge a new fleet identity, CELESTE is a masterclass in contrast. It pairs aggressive, avant-garde lines with highly refined, premium surfacing – creating an aesthetic where classic marine glamour is completely redefined.
CELESTE FAMILY
Fleet design language
YACHT CONCEPT DESIGNS
Three unique design languages. Three distinct experiences. We delivered a versatile portfolio of design languages, each anchored in its own strategic narrative to target different segments of the luxury marine market.
CONCEPT FOCUSED ON PRIVACY SPACE
Extending privacy
CONCEPT DISRUPTIVE ELEGANCE
Glamour redefined
CONCEPT FLOATING ZEN ARCHITECTURE
Unique Getaway space
DESIGN PROCESS
From strategic vision to precision surfacing.
Concept design
Vision driven by purpose.
Developed in close collaboration with our client, the CELESTE project illustrates our comprehensive studio approach – progressing seamlessly from an audacious initial design strategy to highly refined 3D models.
Design Strategy
Vision driven by audacity.
Design development
The language of modern dominance.
3D and Visualisation
Precision meets emotion.
Design Strategy
Vision driven by audacity.
Every iconic vessel begins with a strategic foundation. For CELESTE, the visual direction was entirely focused on high-impact presence. We curated mood boards that merged avant-garde architecture with high fashion, establishing a roadmap that would guarantee disruptive elegance. Every subsequent decision was anchored in the desire to push boundaries and ensure glamour is redefined at every deck level.
Concept
DISRUPTIVE ELEGANCE "Glamour redef ined"
SKETCH DEVELOPMENT
The language of modern dominance.
Translating strategy into silhouette. Through rigorous sketch development, we established CELESTE’s dramatic proportions. We crafted an unapologetic design language characterised by sharp, sweeping lines and striking architectural volumes. The result is an exterior form that challenges the status quo, delivering visual tension and a modern, aggressive interpretation of classic yachting glamour.
3D and VISUALISATIONS
Precision meets emotion.
From paper to polygon. In the final phase of the concept stage, the audacious 2D vision was meticulously engineered into refined 3D polygon models. Our high-fidelity visualisations capture the brilliant interplay of light across complex, highly polished surfaces, proving that true disruptive elegance requires absolute perfection in digital surfacing and design execution.
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