INTRO
Project Description
client: Taiwanese Yacht Manufacturer
location:Â Taiwan
services: Design strategy, Concept design, 3D polygon model, Visualisation
year: 2023
MADELINE
Redefining Luxury Yacht Design to Ultimate privacy experience
Developed for a premier Taiwanese yacht manufacturer, the MADELINE concept is a bold departure from conventional open-deck layouts. It answers a singular, demanding brief: How do we maximise owner privacy without sacrificing the expansive thrill of the open ocean?
MADELINE is one of three foundational concept designs crafted by WERKEMOTION to forge a new, unmistakable fleet identity. The exterior architecture is meticulously designed to shield passengers from the outside world, whilst maintaining a seamless, luxurious connection to the sky and sea.
YACHT CONCEPT DESIGNS
MADELINE is one of three concept designs developed by WERKEMOTION to define a new fleet design identity. The concept focuses on upper privacy while ensuring airspace, all within a modern design.
CONCEPT FOCUSED ON PRIVACY SPACE
Extending privacy
CONCEPT DISRUPTIVE ELEGANCE
Glamour redefined
CONCEPT FLOATING ZEN ARCHITECTURE
Unique Getaway space
DESIGN PROCESS
From strategic vision to precision surfacing.
Concept design
Vision driven by purpose.
Developed in close collaboration with our client, the MADELINE project illustrates our comprehensive studio approach – progressing seamlessly from the initial design strategy to highly refined 3D models.
Design Strategy
Design development
3D and Visualisation
Design Strategy
Development
Every iconic vessel begins with a strategic foundation. Before drawing a single line, we established a clear visual direction and curated precise mood boards. This provided a robust roadmap, ensuring every subsequent design decision was rooted in the core concept of upper privacy.
UPPER PRIVACY
SLATTED SHADING
ZEN RETREAT
Sketch development
The language of modern luxury.
Translating strategy into design. Through creative sketch development, we established MADELINE’s final proportions, bold exterior forms, and a privacy-focused area. We crafted a unique design language – characterised by sharp lines and deliberate architectural volumes – that feels inherently protective, yet effortlessly dynamic.
3D and Visualisation
Precision meets emotion.
From paper to 3D model. In the final phase of the concept stage, the 2D vision was neatly engineered into refined 3D models. Our high-fidelity visualisations capture the interplay of light, shadow, and surface, proving that absolute privacy can be the most compelling design feature on the water.
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